One of my favorite posts from the CloudSpokes blog, as we ramped down the blog after merging communities.

In the early days of Salesforce, CEO Marc Benioff masterminded a brilliant marketing campaign titled, “No Software”. Perhaps inspired by Apple’s campaign around “Think Different”, the No Software mantra was clearly an emotional play, targeted to a very specific set of individuals.

Much like “Think Different”, which is not grammatically correct, “No Software” isn’t exactly true. Salesforce.com is most definitely software, but at the time delivered through a vehicle that was completely novel and refreshing (SaaS, aka, Cloud). The connection here likely revolves around Benioff’s adoration of Apple’s Steve Jobs, though it could just be a coincidence of two great marketing visionaries coming up with short and expressive mantras…

Read more >>